But that's exactly what any company, intent on real improvement and rapid growth, must do.
Modern brain science demonstrates that decision-making and behavior are most easily influenced through appeals to our emotional minds. This means that the quickest, most cost-effective way to drive wholesale behavioral change, and rapid adoption of new ideas, is through how we feel...about a company, an opportunity, or a product.
In human groups and organizations, whether families, schools, churches, companies, or countries, our shared values are our greatest motivators, and our strongest emotional bonds are communicated and sustained through mutually accepted culture.
So, in order to quickly entice someone to consider your product or service...or inspire employees to swiftly adopt new outlooks and behaviors...or to motivate existing customers to return more often...business leaders must articulate and promote a meaningful company culture.
In order to be effective, that culture has to include something of substance, it must encapsulate a raison d'etre, a deeper purpose for it's existence. The more meaningful the culture, the more quickly people will be attracted and more deeply loyal they become.
The tenets of the company culture must be something that is seen as worthwhile to all of the individuals involved, and the organizational processes and management techniques should all be intentionally designed to systematically align the company's greater purpose with those of it's employees and customers.
That's key to creating a powerful culture... it must be accepted and shared throughout the organization...it can't just be the leaders' cause, or the company's grand purpose. The cultural cause has to serve the needs of all interested parties, it has to align with your employees' (and customers') personal missions...the grander purpose they feel in their lives.
250,000 people voluntarily showed up at the Mall in Washington D.C. in 1963, and helped move Martin Luther King's mission to end racism forward. But they didn't show up for him...they showed up for themselves, for what it might mean in their lives, for their futures. They set aside their lives and traveled hundreds, or thousands, of miles to be there...because their causes were very well-aligned with his. (See Simon Sinek's TED Talk)
People are willing to go to extraordinary lengths to support a cause that is well-aligned with theirs.
Companies, large or small, that create well-defined, consistently-reinforced business cultures, have employees that demonstrate a deeper engagement and stronger commitment...employees in a culture-based company more fully commit all of their talent, effort, ambition, and energy to achieve company objectives and success.
That's the kind of employment opportunity that we all want, and engaging employees on that deeper level is what propels organizations from mediocre performers to amazingly profitable. The out-performers in every industry, establish and emphasize culture.
By communicating cultural values, and demonstrating who their authenticity through what they do, culture-based companies also build stronger bonds with their customers, and have the opportunity to turn customers into fans, and fans into evangelists.
Imagine as a businessperson, the customer satisfaction levels you might attain if you could do more business with the people who thought and felt more like you do, who valued what you value, and believed what you believe.
Sound complicated or nebulous? It's Not. Our end-to-end process actually makes it kind of simple, and the results are concrete.
Measurable Improvements. More Profit. Easier to Manage. Accelerated Growth. Life Margin. It works every time...but only if you do it.
Give us a call when you have a minute. Let's chat about how, together, we can make this happen for your business today.